GSM means grams per square metre — the weight of the fabric. A standard high-street hoodie sits around 280 GSM. Ours is cut from 400 GSM brushed fleece, which is why it drapes like outerwear instead of collapsing like a sweatshirt.
Heavier fabric costs more at every step: more cotton per piece, slower knitting, stronger needles, longer wash cycles. What you get back is a hoodie that keeps its shape for years, pills less, and actually gets softer with every wash.
Wash cold, inside out, and skip the dryer. Your fleece will outlast the trend cycle — that is the whole point.
